The method of incentivized marketing has been adopted by numerous companies in the last few years. It is an approach which aims to make a company more competitive, productive and efficient by motivating and increasing productivity. Unlike other methods of incentives, incentive marketing involves a company developing its own set of benefits.
There are two different ways of incentivizing, namely rewards and consequences. Incentivized marketing is done as a result of something being achieved in order to ensure that there will be a future reward for accomplishing that same goal. There are certain things which must be considered when creating incentives and the rewards should be tied directly to these specific goals.
An incentive must be used in an environment which feels similar to that which it was created for. For example, if you reward your sales staff for selling more products, the sales staff may feel embarrassed because of the way that they came up with the idea for the incentive. Another example is if you want employees to have the latest iPod but do not want to use them in an inappropriate location, the employees may not be inclined to play with the iPod at all.
Rewards must be the same for everyone. If you reward a salesperson with a new iPad for each sale they make in a day, this is not an incentive. Additionally, if you require your customer service representatives to use a remote control in the middle of a busy call, this is not an incentive either.
Any form of motivation which includes negative feedback must be avoided. If a salesperson is constantly telling a customer service representative that they are having a bad day, or that their orders are taking too long, this may lead to an employee becoming aggressive in their work. This could even be used to entice new employees.
Incentives must be used as frequently as possible. Once a goal is met, the incentive for each member of the team will continue. The amount of the incentive will be determined based on each team member’s contribution to the overall goals of the company.
It is important to keep the incentives from being too strict. If they are too harsh, the motivation may not be attained. For example, a high duty vacuum cleaner for a salesperson may be excessive and could cause people to become so frustrated that they decide to quit.
The best incentive program will use the entire approach in an effective manner. They should utilize all the aspects of the business model. This includes all the employees within the business and how they contribute to the overall goals of the company.
It is a lot easier to motivate someone who work for you, rather than someone who works for somebody else. This means that if you are a team-oriented company, you should always strive to make sure that your employees are part of the process in order to make sure that they are part of the motivation. Incentive marketing platform can help you get the job done.
Not only should you incentivize, but you should encourage and reward your employees. It is a known fact that the employees will be happier if they feel appreciated and rewarded. These are just some of the benefits of motivating your employees.
Motivated workers do a better job than un-motivated workers. It is said that the best employees are those who are not only motivated but also rewarded for their efforts.
Successful companies do not do it by relying on incentive marketing. It is one of the best ways to increase sales and gain market share.